As the leading authority on virtual dental front office training, Front Office Rocks helps dental professionals who want to be better at what they do gain the training they need through online video courses, live seminars, and coaching.


Front Office Rocks is a Dental Whale® Company.
Dental Whale® offers solutions that simplify the business of dentistry.

Our Mission

Inspire, train and support dental professionals to help them love what they do and provide the best patient experience.



Laura Nelson, BS, MS, FAADOM

Laura has committed years of study to learning how to manage and empower team members and is the founder of Front Office Rocks, the leader in on-demand training for dental practices. Laura witnessed first-hand that continual training was missing in the dental practice and built Front Office Rocks to be a 24/7 virtual resource for dental practices.

With her interactive and innovative approach, Laura has mentored thousands of dentists and dental team members to achieve unprecedented results in growth. She has empowered dentists and office managers to excel at performance-based hiring and loves to share her best-known methods for achieving the ultimate level of customer service in your practice. Laura lives in Coronado, CA with her husband, Chris, and enjoys traveling & exploring new destinations, biking and other fitness activities including Spartan races.

“It’s not just about your dentist’s capability and skill, it’s about people; relating to our patients as people first, great service, and promoting their health.” – Laura Nelson



With your membership to Front Office Rocks, you are never alone!
We’re here for you and your team.
Need to talk to us, send us a message or give us a call.



One Hiring Strategy I Guarantee You Aren’t Considering but Should

One Hiring Strategy I Guarantee You Aren’t Considering but Should

Contrary to popular opinion, hiring people is not easy. Recruiting the right candidates and making sure they are good hires will take a lot of work on your part; in fact most companies can't do it perfectly without any help at all! Nearly three-quarters of businesses...

How to Re-Establish Systems At The Dental Practice

How to Re-Establish Systems At The Dental Practice

The last year has brought about many changes in dental practices. Most offices have spent the last 12 months trying to keep the office running and that has meant pushing aside some of the important systems and protocols that we rely on to keep things running smoothly...

How to Request Online Reviews?

ANSWER: Great question! First, let me say CONGRATULATIONS! I am glad you realize how important online reviews are to the practice. People are looking online for help with making decisions about everything from restaurants to healthcare providers. So, it only makes...

DentistryIQ: Why Office Manuals Do Not Work

DentistryIQ: Why Office Manuals Do Not Work

As Originally Published in Dentistry IQ on February 9th, 2021. Here is the problem with the idea of buying an operations manual “off the shelf”: Every office is different. Every business does things differently. Each task is done specifically the way that particular...

The Best Way to Train A New Dental Hire

The Best Way to Train A New Dental Hire

When a new person is hired, typically the team is excited as it not only offers a new, fresh face to add to the team but it means additional help.  The issue with the new fresh face is that when it arrives at your office, most of the team has not prepared for the...

I have never filed a medical claim, what steps do I need to take?

QUESTION: I have filed a claim with Delta Dental for an impacted wisdom tooth and they denied it because they want myself, the dentist, to file a claim with medical first. I have never filed a medical claim and I am not what necessary steps need to be taken. Please...

How to help your team keep control of phone calls

QUESTION: My front desk team is spending too much time on the phone with patients.  They get involved in long conversations that do not go anywhere.  How do I teach them to cut back on the "chit chat" and get people scheduled!  ANSWER: Great question!  We all want to...