About Front Office Rocks

An online training resource, developed by Laura Hatch, a Dental Office Manager, offers first-hand knowledge and expertise designed to help improve all the day-to-day operations and create the ultimate customer service culture within your practice.


Laura witnessed first-hand what was missing from the front office of dental practices – training. After twelve years as an office manager and two fee-for-service scratch dental practices, Laura sought to bring resources to dental practices like hers. 

Together with her best friend and Business Partner, Janelle Storck —

Front Office Rocks Was Born

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Laura Hatch, BS, MS, FAADOM

Laura Hatch, BS, MS, FAADOM

Chief Vision Officer

Laura Hatch has committed years of study to learning how to manage and empower team members. Laura has authored over 200 articles for leading dental publications and websites like The Progressive Dentist, Dental Assisting Digest, Dentaltown, and Dentistry IQ.  You can also find her on various forums, bulletins, and dental related message boards. Laura is a Fellow of the American Association of Dental Office Managers, a national and international speaker for dental authorities like AADOM, Patterson, and Mid-Atlantic Dental Society. Laura was also recognized as one of DPR’s Top 25 Women in Dentistry for 2016.

“It’s not just about your dentist’s capability and skill, it’s about people; relating to our patients as people first, great service, and promoting their health.” – Laura Hatch

Janelle Storck, RDH

Janelle Storck, RDH

Chief Relationship Officer

Janelle Storck brings over 25 years of extensive dentistry knowledge and experience to the table. As a licensed hygienist, office manager, and as a consultant within a leading dental consulting company, she’s served in every role and knows what it takes to make a successful practice perform at peak efficiency. From developing training course material to partnering with vendor solutions that increase revenue, and bringing Front Office Rocks Live Training Seminars on the road across the United States.

Janelle, alongside Laura, is pioneering within the dental industry to provide a front office training resource that’s both effective and practical, and easily accessible to every dental team member.

Our Team

Priscilla Derr - Digital Brand Director

Hello! I’m Priscilla, and I joined the team at Front Office Rocks in 2015. I lead the Web & Tech team and handle all things website, tech, and marketing related. I am a total people person and love using technology to connect with people and solve problems. I am an information junkie and constantly experimenting and learning from it. I like to travel to our seminars and workshops, but love getting back to my hometown in Maryland (#GoNavy) where my three kids keep me grounded. When I am not creating strategies with Front Office Rocks, you can find me on the field working pockets and wrangling coaches with my local nonprofit boys lacrosse program (or bringing home every stray and trying to start a farm in suburbia). My favorite quote is “When you change your expectations for appreciation, the world changes instantly”. #ProblemSolver

Nicole McKamie - Chief Development Officer

Hi. I’m Nicole. I joined Front Office Rocks in mid-2016 and haven’t looked back since! I have seen this team and company grow exponentially over the last few years and it has been fun to watch. I take so much enjoyment in my role in development at Front Office Rocks – development of programs, processes, content, departments, teams, people and even our members! It is my job to seek out ways to support every member of our team. I live in Austin, Texas and can’t think of anywhere in the world I would rather be!

Racquel Rodgers - Member Support Manager

I’m Racquel and I manage the rock star Member Support team. I started at Front Office Rocks mid-2017. I am a San Diego native, but ventured up to the Pacific Northwest to Washington state eight months ago and now live in a small town called Bellingham. I am a dog-mom to a two-year old Maltipoo named Marlee. I like to travel and visit new places.I love everything about being outdoors including hiking, surfing, soccer, volleyball, etc. I graduated from San Diego State in 2015 with a bachelor’s degree in Hospitality and Tourism Management. I am very ambitious and love learning new things which is why I love working with Front Office Rocks, because I can find new skills to acquire and grow each day!

Missy Pollard - Training Coach & Member Support Specialist

I’m Missy Pollard and I have been with Front Office Rocks since January of 2016. My current role here is Member Support Specialist, but I am expanding my role to Training Coach in order to bring our members a very special (and much needed!) program – Mastery Coaching: Advanced Phone Skills. I have a passion for helping offices find the best ways to communicate with their patients and help create an outstanding experience for each person who walks through the door. My background in the dental industry helps me work closely with doctors and their teams and help everyone get the most out of our foundation training programs and now our Mastery Coaching program. I enjoy reading, writing, baking, and listening to live music. I am a busy single mom with two young girls and we live in Baltimore, Maryland.

Lyndsey Wills - Onboarding Specialist

I’m Lyndsey and I began my journey with Front Office Rocks in December 2018 as a Member Support Specialist. I recently relocated from sunny Florida, where I was born and raised, to New London, New Hampshire. I am a HUGE sports fan but my heart belongs to gymnastics and Gator football. I may live in New Hampshire now, but I will always be a Gator! I’m new to the team, but have already found a love for supporting our members and helping them reach their greatest potential in their office.

Jennifer White - Onboarding Specialist

Hi! I am Jennifer White. I have been working with business owners for the past 10 years managing everything from marketing, practice management, operations, sales, and customer service. I have learned that you can use the latest technology and market your business in all the right places, but if your team does not understand the value of your client you put yourselves at a disadvantage to your competition. I believe that the most valuable resource to a company is their people. And there is nothing that I am more passionate about than helping business owners provide exceptional client care…well, unless you count my two sweet (yet also very spicy) children. I am pretty passionate about them, too!

Meagan Schlueter - Member Support Specialist

My name is Meagan and I have been with Front Office Rocks since March of 2019. I am part of the Member Relations Team. I live in a small town in Northwest Indiana with my college sweetheart, our son, & our two puppies! I love learning new things, reading a good book, and traveling. I’m excited to be a part of the Front Office Rocks team and to help you make your office the best that it can be!

Jenn Borowski - Member Support Specialist / Web & Tech Specialist

My name is Jenn and I started working for Front Office Rocks in March of 2019 and couldn’t be more excited to be on this phenomenal team. I have an extensive background that ranges from customer service to information technology. I hail from Cleveland, Ohio and I’m a huge animal lover. In my spare time you can catch me coding new technology, doing graphic design, playing video games or going on adventures with my three dogs.

Jessica Tucker - Web & Tech Specialist

I’m Jessica and I joined the Front Office Rocks team in November 2017. I primarily manage social media and our monthly webinars. I am also on the Web & Tech team and assist with our front end website projects. I live in the sunny Okanagan Valley of British Columbia, Canada. Not only do I love spending my time here getting digitally creative with my fellow Front Office Rockstars, I also love spending time with my daughter, family, and friends. I love adventuring in the mountains around my home, nature, and the outdoors. And coffee, well, I just can’t go without it.

Leah Chandler - Sales Manager

I’m Leah and I joined Front Office Rocks in April 2018. Once I found out about Laura and the incredible supportive staff behind her vision, I could not wait to be a part of it and become a Member Support Specialist. I connect with our members, listen to what is keeping them from reaching their goals, identify the problem, and help offer solutions. I am happy to represent the great state of Texas. We own and live on a ranch in East Texas outside of Tyler. We specialize in attracting gophers and stray dogs. I love the Dallas Cowboys and documentaries. I look forward to hearing from you soon and helping you rock your front office goals!

Our History

We opened our first practice in January 2003 outside of Baltimore, MD. With some more advanced training from a great dental training company, we took our practice from $0 with 0 patients in 2003 to about $120K a month in collections in 2007.

In January 2007, we took our entire staff to Carlsbad, CA (north of San Diego) for hygiene training and fell in love with Southern California. We sold our house and our practice and moved across country with our two young kids. For about a year, I worked in another dental office and quickly realized that without good management, working in an office is not fun. My husband and I opened our second scratch practice in June 2008, in San Diego.

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My point in sharing all of this is that I have had experience as an observer of dental offices, an employee in other offices, and finally as a manager for my husband’s practices. (I use the phrase “my husband’s practices” because I believe these are (or were) his practices, 100%. He’s the one that went to dental school for four years and he is the owner of our current practice. I am his Office Manager and as such, view my role as helping him reach his goals as the owner. It is not my practice! I do, however, understand the importance of the Office Manager’s role in kicking her doctor in the butt every so often! And you’ll see that theme time and again in my training and website.)

The first time we opened a scratch practice was in 2003, in Maryland, when the economy was stronger and selling patients on treatments was much easier. We opened our second scratch practice in 2008—right after the recession. And we are only 20 minutes from Mexico, where patients can go to get much cheaper treatment. So we have had our share of challenges getting a new practice to succeed, just like many of you.

Several years on, I’m happy to report that we are generating over $200K a month in collections as a fee-for-service office, with an average of 60–100 new patients a month. I run a staff of over 15, which includes three doctors, four RDHs, three dental assistants, and four employees at the front desk. I am in the office 3–4 days a week as the Office Manager.

I have heard so many times, “Yeah that all sounds good. If only I had an office manager like you.” With the resources I have created at Front Office Rocks, you can have an office manager like that train your team in your office virtually, on your time, anytime.

Our mission, vision and values

As the leading authority on virtual dental front office training, Laura helps dental professionals who want to be better at what they do gain the training they need through online video courses, live seminars, and coaching.

Your Practice Matters To Us

Successful online dental team training requires communication, planning, and starting off on the right foot. So we’ve created a “Getting Started Checklist” designed to help you and your team implement training.

Book Your Onboarding Call 

Enroll Your Team and assign tracks

Visit the first track “Getting Started” 

Every office is unique as well as every team member in a dental practice. If you want training on a specific topic, these course tracks are for you!

Rockstar Restart – Reopening 

New Patient Accelerator 

Looking for more support? Our coach led training was curated to train your team for you.

View our coach led training options here. 

Our monthly membership starts at $224 per month for up to 20 team members and includes every course, module, and resource on our site.

Sign Up Now


Our monthly membership starts at $2250 per year for up to 20 team members and includes every course, module, and resource on our site.

Sign Up Now


Every office is unique as well as every team member in a dental practice. If you want training on a specific topic, or you need help getting started. Talk with us first!

Schedule A Free Training Assessment


This event will inspire you and challenge you to change the way you view the phones, patient communication, and customer service in your dental practice. Don’t just settle for the status quo or the way it’s always been done.

Sign Your Team Up

When we learn how our patients process information and understand that Case Acceptance is a team approach, we can effectively HELP our patients to say YES to treatment and actually get them to pay.

  • Train with us live in person or watch live from your office. 

Get Tickets

To truly make an IMPACT in your practice, you need to start with understanding the importance of setting goals that IMPACT the team and the patients as well as creating a productive schedule that empowers you to reach SMARTER goals.

Train with us live in person or watch live from your office.

Get Tickets

Looking for your next event speaker? 

As the leading authority on virtual dental front office training, Laura helps dental professionals who want to be better at what they do gain the training they need through online video courses, live seminars, and coaching. Learn more about Laura’s approach and how to book her for your next event.

Yes, Please!

With your membership to Front Office Rocks, you are never alone! We’re here for you and your team. Need to talk to us, send us a message or give us a call.

800 914 3595

Send us a message

We’ve created a self-help section on our site to help offices:

  1. navigate the platform
  2. learn how to set up their students
  3. answer common questions about your subscription and account.

Visit the Self-Guided Help Center

We’re here to help your team overcome obstacles and find ways to improve!
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