ABOUT US
As the leading authority on virtual dental front office training, Front Office Rocks helps dental professionals who want to be better at what they do gain the training they need through online video courses, live seminars, and coaching.


Front Office Rocks is a Dental Whale® Company.
Dental Whale® offers solutions that simplify the business of dentistry.
Our Mission
Inspire, train and support dental professionals to help them love what they do and provide the best patient experience.

ABOUT LAURA
Laura Nelson, BS, MS, FAADOM
Laura has committed years of study to learning how to manage and empower team members and is the founder of Front Office Rocks, the leader in on-demand training for dental practices. Laura witnessed first-hand that continual training was missing in the dental practice and built Front Office Rocks to be a 24/7 virtual resource for dental practices.
With her interactive and innovative approach, Laura has mentored thousands of dentists and dental team members to achieve unprecedented results in growth. She has empowered dentists and office managers to excel at performance-based hiring and loves to share her best-known methods for achieving the ultimate level of customer service in your practice. Laura lives in Coronado, CA with her husband, Chris, and enjoys traveling & exploring new destinations, biking and other fitness activities including Spartan races.
“It’s not just about your dentist’s capability and skill, it’s about people; relating to our patients as people first, great service, and promoting their health.” – Laura Nelson
CONTACT US | WE ARE HERE FOR YOU
With your membership to Front Office Rocks, you are never alone!
We’re here for you and your team.
Need to talk to us, send us a message or give us a call.
ARTICLES BY FRONT OFFICE ROCKS
THE LATEST FROM OUR BLOG
Cycle of Customer Service Training Success
Learning to improve customer service is like learning to ride a bike. Both require practice and persistence, and both start with uncertainty and instability. With time and repetition, you gain confidence and develop muscle memory. Eventually, it becomes second nature,...
The Ultimate Guide to Understanding Dental Insurance Claims
For any dental practice, understanding the nuances of insurance claims is a fundamental requirement for success. Dentistry-related health benefits are one of the most common categories of medical coverage and can also be a lucrative profit source as well....
One Hiring Strategy I Guarantee You Aren’t Considering but Should
Contrary to popular opinion, hiring people is not easy. Recruiting the right candidates and making sure they are good hires will take a lot of work on your part; in fact most companies can't do it perfectly without any help at all! Nearly three-quarters of businesses...
How to Re-Establish Systems At The Dental Practice
The last year has brought about many changes in dental practices. Most offices have spent the last 12 months trying to keep the office running and that has meant pushing aside some of the important systems and protocols that we rely on to keep things running smoothly...
How to Request Online Reviews?
ANSWER: Great question! First, let me say CONGRATULATIONS! I am glad you realize how important online reviews are to the practice. People are looking online for help with making decisions about everything from restaurants to healthcare providers. So, it only makes...
How are you handling rescheduling patients due to the pandemic/shut down?
QUESTION: How are you handling rescheduling patients due to the pandemic/shut down? ANSWER: Take a breath. This has been an unusual and stressful time for everyone and we need to create a strategy that will decrease the stress for the team while helping our patients...
DentistryIQ: Why Office Manuals Do Not Work
As Originally Published in Dentistry IQ on February 9th, 2021. Here is the problem with the idea of buying an operations manual “off the shelf”: Every office is different. Every business does things differently. Each task is done specifically the way that particular...
The Best Way to Train A New Dental Hire
When a new person is hired, typically the team is excited as it not only offers a new, fresh face to add to the team but it means additional help. The issue with the new fresh face is that when it arrives at your office, most of the team has not prepared for the...
How to schedule new patients when the schedule is booked out for months
QUESTION: My front desk team is having a hard time scheduling new patients right now because we are booked out so far. What can they say to these patients? ANSWER: Typically, we like to get new patients in as soon as possible. This is because we want to let them know...