ABOUT US
As the leading authority on virtual dental front office training, Front Office Rocks helps dental professionals who want to be better at what they do gain the training they need through online video courses, live seminars, and coaching.


Front Office Rocks is a Dental Whale® Company.
Dental Whale® offers solutions that simplify the business of dentistry.
Our Mission
Inspire, train and support dental professionals to help them love what they do and provide the best patient experience.

ABOUT LAURA
Laura Nelson, BS, MS, FAADOM
Laura has committed years of study to learning how to manage and empower team members and is the founder of Front Office Rocks, the leader in on-demand training for dental practices. Laura witnessed first-hand that continual training was missing in the dental practice and built Front Office Rocks to be a 24/7 virtual resource for dental practices.
With her interactive and innovative approach, Laura has mentored thousands of dentists and dental team members to achieve unprecedented results in growth. She has empowered dentists and office managers to excel at performance-based hiring and loves to share her best-known methods for achieving the ultimate level of customer service in your practice. Laura lives in Coronado, CA with her husband, Chris, and enjoys traveling & exploring new destinations, biking and other fitness activities including Spartan races.
“It’s not just about your dentist’s capability and skill, it’s about people; relating to our patients as people first, great service, and promoting their health.” – Laura Nelson
CONTACT US | WE ARE HERE FOR YOU
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Need to talk to us, send us a message or give us a call.
ARTICLES BY FRONT OFFICE ROCKS
THE LATEST FROM OUR BLOG
[Infographic] 12 Key Steps to Hiring Rock Star Employees
Our 12 Key Steps to Hiring Rock Star Employees Infographic is here to provide you with a no-nonsense guide to hiring rock star employees!
How do I know when I need to hire another front desk/assistant/hygienist?
How do I know when I need to hire another front desk/assistant/hygienist? ANSWER: It is time to hire someone new to your team, if you know for sure your team is doing them most that they can efficiently, and things are not getting done in a timely manner or patients are not getting in right away.
11 Ways to Attract More New Dental Patients Who Will Pay And Stay
The key to creating a stream of steady new patients is making sure you have several vehicles driving leads and a team who is trained and equipped to convert leads and maximize the word-of-mouth referrals from each person who walks through your doors.
How do I get more patients to accept my treatment plans?
How do I get more patients to accept my treatment plans? ANSWER: There are three things that I suggest when working to help patients accept the treatment plans, Clear, Confident and Caring.
Beyond the Interview: Two Vital Ways to Assess Job Candidates Before You Hire
Hiring is a huge headache for many dentists and office managers, here are two vital ways to assess job candidates before you hire!
5 Common Hiring Mistakes to Avoid in The Dental Practice
Finding a good candidate for your dental practice is hard, but here’s 5 common mistakes you can avoid.
Why Dental Team Training is Essential (and How Most Offices Get It Wrong)
Online dental team training is one of the most versitile ways to improve your practice and customer service culture for your patients.
Do you have advice for a front office team managing calls for a private practice and dental school?
Do you have any advice for this front office team managing incoming phone calls for a private practice and dental school? So it’s a dental school but there is a private practice located inside the dental school. Inside the dental school, is the doctors that come through the private practice section of the of the school, essentially is full time doctors that are teachers there.
How should this busy dental practice handle their quirky scheduling situation?
The dental office has kind of a quirky situation with scheduling. They have like a doctor that comes in in the morning and then a doctor in the afternoon. So they don’t they have a typical 8 hour, they have an eight hour day, but it’s not necessarily one Doctor all day long. There are four hygienist, they run two main production columns, and then they run a column of new patient and emergencies typically running seven chairs. They always schedule a new patient at 8:00, 10:00 and 1:00 and struggling with trying to get the Doctor in for the new patient exam and creating that five star service for that first appointment with a new patient.