ABOUT US
As the leading authority on virtual dental front office training, Front Office Rocks helps dental professionals who want to be better at what they do gain the training they need through online video courses, live seminars, and coaching.


Front Office Rocks is a Dental Whale® Company.
Dental Whale® offers solutions that simplify the business of dentistry.
Our Mission
Inspire, train and support dental professionals to help them love what they do and provide the best patient experience.

ABOUT LAURA
Laura Nelson, BS, MS, FAADOM
Laura has committed years of study to learning how to manage and empower team members and is the founder of Front Office Rocks, the leader in on-demand training for dental practices. Laura witnessed first-hand that continual training was missing in the dental practice and built Front Office Rocks to be a 24/7 virtual resource for dental practices.
With her interactive and innovative approach, Laura has mentored thousands of dentists and dental team members to achieve unprecedented results in growth. She has empowered dentists and office managers to excel at performance-based hiring and loves to share her best-known methods for achieving the ultimate level of customer service in your practice. Laura lives in Coronado, CA with her husband, Chris, and enjoys traveling & exploring new destinations, biking and other fitness activities including Spartan races.
“It’s not just about your dentist’s capability and skill, it’s about people; relating to our patients as people first, great service, and promoting their health.” – Laura Nelson
CONTACT US | WE ARE HERE FOR YOU
With your membership to Front Office Rocks, you are never alone!
We’re here for you and your team.
Need to talk to us, send us a message or give us a call.
ARTICLES BY FRONT OFFICE ROCKS
THE LATEST FROM OUR BLOG
First Impressions Affect Case Acceptance
Case Acceptance Begins Before You Schedule the Dental Patient. Patients start to formulate an opinion about your practice before they ever pick up the phone.
The Best Way to Handle Office Manager Drama
I have said many times that the most important member of the dental office team isn’t the dentist or any staff member—it’s the patient. I still stand by that statement, because the patient always comes first.
Live Dental Front Office Training Tour – Dallas 2018
Join us for our last LIVE dental training event in 2018... We're heading to Texas, so you know it has to be big! This high energy, interactive seminar focuses on real-world, easy to implement training for every team member, from the receptionist to the office...
Webinar Replay: Eaglesoft Service Codes Webinar with Laura Hatch and Andre Shirdan
The video replay of our SIXTH joint webinar featuring Laura Hatch and Eaglesoft expert, Andre Shirdan, is now ready for your viewing! Listen in on the discussion about Eaglesoft service codes and quick picks…
Winning in Dentistry
You’ve overcome a lot of hurdles to get where you are today. First, you made the decision to apply to dental school and had to wait to hear whether you were accepted.
Thursday Troubleshooter: Last Minute Changes to Schedule Drive Dental Staff Crazy
QUESTION: In the office where I work the front office staff gets called in early for meetings and then are given extended lunches to compensate…
FFS Customer Service Podcast with Laura Hatch
Listen in on Laura’s recent interview with Drew Burns on The FFS Dentist Podcast to learn more about providing exceptional customer service and the ultimate patient experience at your fee for service dental practice.
Video Replay: SWYP Podcast Episode 3 with Laura Hatch
Listen in on the video replay of this recent episode of SWYP’s 7 Minute Supersonic Podcast with Laura, The Constant Evolution of the Office Manager.
Webinar Replay: The Golden Ticket is in Reactivation
Join Laura Hatch and Cory from Callforce for the replay of our recent joint webinar, The Golden Ticket is in Reactivation. Just because the patient has not been in for an appointment in the past 18 months does not mean they have left your practice, reactivation is a great way to generate “new patients”.