ABOUT US
As the leading authority on virtual dental front office training, Front Office Rocks helps dental professionals who want to be better at what they do gain the training they need through online video courses, live seminars, and coaching.


Front Office Rocks is a Dental Whale® Company.
Dental Whale® offers solutions that simplify the business of dentistry.
Our Mission
Inspire, train and support dental professionals to help them love what they do and provide the best patient experience.

ABOUT LAURA
Laura Nelson, BS, MS, FAADOM
Laura has committed years of study to learning how to manage and empower team members and is the founder of Front Office Rocks, the leader in on-demand training for dental practices. Laura witnessed first-hand that continual training was missing in the dental practice and built Front Office Rocks to be a 24/7 virtual resource for dental practices.
With her interactive and innovative approach, Laura has mentored thousands of dentists and dental team members to achieve unprecedented results in growth. She has empowered dentists and office managers to excel at performance-based hiring and loves to share her best-known methods for achieving the ultimate level of customer service in your practice. Laura lives in Coronado, CA with her husband, Chris, and enjoys traveling & exploring new destinations, biking and other fitness activities including Spartan races.
“It’s not just about your dentist’s capability and skill, it’s about people; relating to our patients as people first, great service, and promoting their health.” – Laura Nelson
CONTACT US | WE ARE HERE FOR YOU
With your membership to Front Office Rocks, you are never alone!
We’re here for you and your team.
Need to talk to us, send us a message or give us a call.
ARTICLES BY FRONT OFFICE ROCKS
THE LATEST FROM OUR BLOG
Before You Offer a Bonus, Consider Your Plan
At the beginning of each year, bonuses are a popular topic in the dental industry. This makes sense, as dentists are trying to figure out how to make the new year better…
Video Replay: The Profitable Dentist presents Laura Hatch live from Orlando.
Listen in to learn more about Laura, her start in dentistry and the birth of her dental front office training website, Front Office Rocks.
The Digital Tradeshow: Podcast Episode 58 with Laura Hatch
Listen along with this recent podcast on The Digital Tradeshow with John Stamper and Laura during their visit to the Profitable Dentist Practice Owner’s Conference in sunny Orlando, Florida!
Cancellations and No-Shows: A Fee Will Not Fix the Problem
Without a doubt, cancellations and no-shows are an epidemic in our industry—probably the biggest issue that most dental offices face on a regular basis. Over the years as I’ve spoken with dental office owners and managers…
Webinar Replay: Eaglesoft Reports and Scheduling with Laura Hatch and Andre Shirdan
The video replay of our second joint webinar featuring Laura Hatch and Eaglesoft expert, Andre Shirdan, is now ready for your viewing! Watch and listen along with the discussion about Eaglesoft Reports and how to best utilize them for scheduling in the dental office.
Thursday Troubleshooter: Dental office manager baffled and frustrated with ‘new’ dentist
QUESTION: I’ve been working for this dentist for three years… The team has weekly meetings to discuss the previous week. These meetings are supposed to be positive, but they’ve turned into nothing but negativity. Do you have any suggestions for me?
Divide your dental marketing dollars into buckets and score more patients
Most dental offices want more new patients, but they don’t know how to get them. For many offices, the big questions are, “What marketing works?” “How much should we spend on marketing?” and “How do we know which marketing to trust?” Because the marketing process can...
How to Earn and Track Your CE With Front Office Rock Online Dental Office Training
We have exciting news! Front Office Rocks has been approved by the AGD to offer continuing education credits (CE) to our doctors for our online training modules, webinars, as well as our live Training Workshops. If you are interested in earning CE for your...
Webinar Replay: How to Maximize Your Efficiency With Eaglesoft
If you want to increase your dental practice efficiency – you want to join us! Watch Laura and Andre in the webinar replay of How to Maximize your Efficiency with Eaglesoft, listen along with their discussion about scheduling in the dental office.