As the leading authority on virtual dental front office training, Front Office Rocks helps dental professionals who want to be better at what they do gain the training they need through online video courses, live seminars, and coaching.


Front Office Rocks is a Dental Whale® Company.
Dental Whale® offers solutions that simplify the business of dentistry.

Our Mission

Inspire, train and support dental professionals to help them love what they do and provide the best patient experience.



Laura Nelson, BS, MS, FAADOM

Laura has committed years of study to learning how to manage and empower team members and is the founder of Front Office Rocks, the leader in on-demand training for dental practices. Laura witnessed first-hand that continual training was missing in the dental practice and built Front Office Rocks to be a 24/7 virtual resource for dental practices.

With her interactive and innovative approach, Laura has mentored thousands of dentists and dental team members to achieve unprecedented results in growth. She has empowered dentists and office managers to excel at performance-based hiring and loves to share her best-known methods for achieving the ultimate level of customer service in your practice. Laura lives in Coronado, CA with her husband, Chris, and enjoys traveling & exploring new destinations, biking and other fitness activities including Spartan races.

“It’s not just about your dentist’s capability and skill, it’s about people; relating to our patients as people first, great service, and promoting their health.” – Laura Nelson



With your membership to Front Office Rocks, you are never alone!
We’re here for you and your team.
Need to talk to us, send us a message or give us a call.



VIDEO REPLAY: Call-Handling & Front-Desk Strategies Webinar

Thank you for joining us for “Sealing the Deal! Call-Handling & Front-Desk Strategies That New Patients Can’t Resist”. Fred Joyal and his guest Front Office Rocks’ Laura Hatch shared so much valuable content in this presentation that we wanted to give...

3 Ways to Become a Proactive Practice

By Laura Hatch and DrBicuspid.com, contributing writer January 11, 2018 -- In the debut of a new column, Laura Hatch, founder and owner of Front Office Rocks, analyzes problems common in dental practices and offers practical steps you can implement to either fix these...

Why Your Office Should Consider a Membership Club

The most frustrating phone call dental offices receive regularly is the patient who calls to tell the office they no longer have dental insurance and they need to cancel their cleaning appointment. It is trying because it results in an opening in our schedule but is...

Can a Specialty Dentist Stand Out?

There is a special relationship between general and specialty dentistry. In many cases, specialists depend heavily on the referrals they receive from general dentists and it makes sense that they spend a significant amount of time and thought trying to figure out how...

Will Social Media Get Your Office New Patients? No!

This may get me in trouble with the marketing gurus I know and respect. For that, I am sorry (sort of). I think any dental office that focuses their attention on social media to get new patients will be sorely disappointed. Before the marketing masterminds get too...

A Positive Spin on Appointments and Periodontal Intervention

Calls to schedule recare and hygiene appointments are the most frequent outgoing calls in dental offices. How the front desk handles those calls is paramount to creating a full and productive hygiene schedule. How do you explain the need for ongoing care, hygiene...