As the leading authority on virtual dental front office training, Front Office Rocks helps dental professionals who want to be better at what they do gain the training they need through online video courses, live seminars, and coaching.


Front Office Rocks is a Dental Whale® Company.
Dental Whale® offers solutions that simplify the business of dentistry.

Our Mission

Inspire, train and support dental professionals to help them love what they do and provide the best patient experience.



Laura Nelson, BS, MS, FAADOM

Laura has committed years of study to learning how to manage and empower team members and is the founder of Front Office Rocks, the leader in on-demand training for dental practices. Laura witnessed first-hand that continual training was missing in the dental practice and built Front Office Rocks to be a 24/7 virtual resource for dental practices.

With her interactive and innovative approach, Laura has mentored thousands of dentists and dental team members to achieve unprecedented results in growth. She has empowered dentists and office managers to excel at performance-based hiring and loves to share her best-known methods for achieving the ultimate level of customer service in your practice. Laura lives in Coronado, CA with her husband, Chris, and enjoys traveling & exploring new destinations, biking and other fitness activities including Spartan races.

“It’s not just about your dentist’s capability and skill, it’s about people; relating to our patients as people first, great service, and promoting their health.” – Laura Nelson



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Will Social Media Get Your Office New Patients? No!

This may get me in trouble with the marketing gurus I know and respect. For that, I am sorry (sort of). I think any dental office that focuses their attention on social media to get new patients will be sorely disappointed. Before the marketing masterminds get too...

A Positive Spin on Appointments and Periodontal Intervention

Calls to schedule recare and hygiene appointments are the most frequent outgoing calls in dental offices. How the front desk handles those calls is paramount to creating a full and productive hygiene schedule. How do you explain the need for ongoing care, hygiene...

Do What Makes Sense, Not Just “The Way We Have Always Done It”

I spend a lot of time in dental offices, observing the day-to-day systems that they use. Frankly, I see a lot of systems, policies, and office flow that don’t make much sense. Let me give you some real-life examples that I have actually observed: Answering the phones...

Excellent Front Office Systems: An Interview with Laura Hatch

Gary Takacs and The Thriving Dentist Podcast Show.  Systems are SO very important in a Thriving practice! In this Show Gary interviews his friend Laura Hatch on Front Office Systems that are necessary for your practice to achieve full potential. In this interview,...

Having a Hard Time Implementing Change in Your Dental Practice?

Doctors and office managers often ask me how they make changes happen in their office. They tell me stories about all the things they’ve done to motivate their teams, and efforts they’ve made to push positive change in the office, only to hear grumbling from the...

Insurance Outsourcing: Is it right for your dental office?

We get a lot of questions about insurance outsourcing. Insurance is one of the biggest headaches in the office and can be the cause of much stress and anxiety for the front office team. There are several companies that offer insurance outsourcing, and my office...

Does Your Dental Office Manager Job Feel More Like a Bad Marriage?

Dental office managers play extremely important roles in the success of the practice. But if your relationship feels like a bad marriage, it's time to arrange a meeting with the dentist to get both of you on the same page. Being a dental office manager can be...

What Do You Need to Know About Ordering Dental Supplies?

Given that I’ve been an office manager for over 10 years, you would think I would have everything in my dental office running perfectly or at the very least know everything that is going on in every department. However, as an office manager, I am more of a “jack of...