ABOUT US
As the leading authority on virtual dental front office training, Front Office Rocks helps dental professionals who want to be better at what they do gain the training they need through online video courses, live seminars, and coaching.


Front Office Rocks is a Dental Whale® Company.
Dental Whale® offers solutions that simplify the business of dentistry.
Our Mission
Inspire, train and support dental professionals to help them love what they do and provide the best patient experience.

ABOUT LAURA
Laura Nelson, BS, MS, FAADOM
Laura has committed years of study to learning how to manage and empower team members and is the founder of Front Office Rocks, the leader in on-demand training for dental practices. Laura witnessed first-hand that continual training was missing in the dental practice and built Front Office Rocks to be a 24/7 virtual resource for dental practices.
With her interactive and innovative approach, Laura has mentored thousands of dentists and dental team members to achieve unprecedented results in growth. She has empowered dentists and office managers to excel at performance-based hiring and loves to share her best-known methods for achieving the ultimate level of customer service in your practice. Laura lives in Coronado, CA with her husband, Chris, and enjoys traveling & exploring new destinations, biking and other fitness activities including Spartan races.
“It’s not just about your dentist’s capability and skill, it’s about people; relating to our patients as people first, great service, and promoting their health.” – Laura Nelson
CONTACT US | WE ARE HERE FOR YOU
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ARTICLES BY FRONT OFFICE ROCKS
THE LATEST FROM OUR BLOG
The Myth of “My Patients Have No Money”
Here is an important thing to understand about your patients who say they “just don’t have the money” for the dental work they need... Most of your patients really do have enough money to cover their dental health needs. They just choose to spend it on other things....
Can You Move a Patient’s Appointment?
Yes! With the right training, communication, and follow-through, there is absolutely no reason that patients cannot be moved to help make the schedule the best it can be. In fact, when done correctly, I actually encourage it. Before you start moving patients to...
What Happens When Your Practice Runs on Autopilot?
When your front office suffers, your whole office suffers. Find out what you need to keep your practice healthy. Recently, we had an upset in our practice, and I thought sharing our experience might help others. I have been the office manager of my husband’s practice...
6 Tips for Increasing Staff Performance
How to make sure your team is doing their very best. Improving employee performance is an ongoing process. In a previous article, we talked about the reasons why continual training is essential—Staff Efficiency and Productivity, Staff Motivation and Ownership, and...
Importance of Next Appointment Notes
Every patient should be leaving the office with their next appointment scheduled. However, there is one more important step that should happen besides booking the appointment, and that is putting in good appointment notes. When booking a patient’s appointment, it is...
3 Reasons Why Continual Training Is Essential
Dental managers and owners invest a great deal of time and money in making sure that their office equipment is well-maintained and up to current standards. But many practices overlook the importance of maintaining an even more important resource: their staff. Don’t...
How Important is the First Day for Your New Dental Employee?
For many offices, finding and hiring good team members is a difficult process. It can really take a long time to find the right fit. Once the potential great new employee is hired, office managers and doctors think that the hiring process is over, but I'm here to tell...
One Single Issue Divides the Front and Back Dental Office Teams
In a recent conversation with several front office team members, what I heard over and over is that there is a “great divide” between the front office team and the clinical team in the back. What’s usually the cause of this divide? It comes down to one single...
3 Ways to Handle an Unmotivated Employee
Unmotivated employees can bring down a whole team, so addressing the problem quickly is important. Motivated employees are ones who love taking on a new idea and running with it. They are ones who are always looking for ways that they can contribute and help the...