ABOUT US
As the leading authority on virtual dental front office training, Front Office Rocks helps dental professionals who want to be better at what they do gain the training they need through online video courses, live seminars, and coaching.
Front Office Rocks is a Dental Whale® Company.
Dental Whale® offers solutions that simplify the business of dentistry.
Our Mission
Inspire, train and support dental professionals to help them love what they do and provide the best patient experience.
ABOUT LAURA
Laura Nelson, BS, MS, FAADOM
Laura has committed years of study to learning how to manage and empower team members and is the founder of Front Office Rocks, the leader in on-demand training for dental practices. Laura witnessed first-hand that continual training was missing in the dental practice and built Front Office Rocks to be a 24/7 virtual resource for dental practices.
With her interactive and innovative approach, Laura has mentored thousands of dentists and dental team members to achieve unprecedented results in growth. She has empowered dentists and office managers to excel at performance-based hiring and loves to share her best-known methods for achieving the ultimate level of customer service in your practice. Laura lives in Coronado, CA with her husband, Chris, and enjoys traveling & exploring new destinations, biking and other fitness activities including Spartan races.
“It’s not just about your dentist’s capability and skill, it’s about people; relating to our patients as people first, great service, and promoting their health.” – Laura Nelson
CONTACT US | WE ARE HERE FOR YOU
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ARTICLES BY FRONT OFFICE ROCKS
THE LATEST FROM OUR BLOG
Success for Your Dental Office: How to Take Control
I travel around the country and talk to a ton of dentists and dental teams. I hear so much about how things are so hard, why things are not going right. Too much competition. My staff can’t sell. Patients don’t have money. Everyone is insurance-driven. The economy...
Is Your Dental Office Insurance Driven, or Insurance Savvy? There’s a Big Difference
Love it or hate it, insurance is something that everyone in the dental industry has to deal with on a regular basis. To serve our patients well, it's vital for us to understand the ins and outs of insurance, including the details of what's covered and not covered by...
Make Dental Patients Your Priority, Not Their Insurance
I talk with dental teams around the country, and I often hear that the biggest issue for them is that they don’t have enough new patients. When I ask them questions about this problem, I find out that dental teams are viewing patients as very insurance-driven. Staff...
Hiring Rock Star Employees, Part 10: The Power of a First Impressions
In the last installment of this series, I recommended that you give equal weight to the first impression of a candidate by your current staff. Now that your staff has had a chance to weigh in, it’s time to consider your first impression of the candidate. At this...
Hiring Rock Star Employees Part 9: Your Secret Weapon for the In-Person Interview
Now that you’ve narrowed it down to a few great candidates, the moment of truth is here: your potential new team member is walking into the office. But if you’re thinking this is the moment of reckoning, when you’ll get to size up the candidate for yourself, hold that...
“Just a Cleaning”? Absolutely Not! But it Takes a Dental Team Effort to Get Patients on Board
I recently wrote an article for DentistryIQ where I discussed how our office noticed patients were not scheduling their recare appointments because we referred to the appointment as “just” a cleaning. This minimized the importance of the appointment and allowed...
Front Office Can Help Remove ‘Just a Cleaning’ Image From the Minds of Dental Patients
Our office recently experienced a breakthrough in getting our patients scheduled for recare appointments. It’s hard to get patients to schedule this type of appointment before they leave the office. They were saying, “I’ll have to call you later to schedule. I don’t...
The Dental Patient Hand Off Don’t Drop the Ball
There are many elements to integrate high-quality customer service into a dental office, but I find the best way to do this is to start one step at a time. This article focuses on one of the missed opportunities in many dental offices that will not only improve customer service for your patients…
Why Trying to Hire the Perfect Employee is a Huge Mistake
Why Trying to Hire the Perfect Employee is a Huge Mistake. How many perfect people do you imagine are scanning ads for dental jobs? If you guessed somewhere between zero and few, you are right. Managers make the mistake of writing job ads to attract the perfect employee when they should be writing to attract a great employee.