As the leading authority on virtual dental front office training, Front Office Rocks helps dental professionals who want to be better at what they do gain the training they need through online video courses, live seminars, and coaching.


Front Office Rocks is a Dental Whale® Company.
Dental Whale® offers solutions that simplify the business of dentistry.

Our Mission

Inspire, train and support dental professionals to help them love what they do and provide the best patient experience.



Laura Nelson, BS, MS, FAADOM

Laura has committed years of study to learning how to manage and empower team members and is the founder of Front Office Rocks, the leader in on-demand training for dental practices. Laura witnessed first-hand that continual training was missing in the dental practice and built Front Office Rocks to be a 24/7 virtual resource for dental practices.

With her interactive and innovative approach, Laura has mentored thousands of dentists and dental team members to achieve unprecedented results in growth. She has empowered dentists and office managers to excel at performance-based hiring and loves to share her best-known methods for achieving the ultimate level of customer service in your practice. Laura lives in Coronado, CA with her husband, Chris, and enjoys traveling & exploring new destinations, biking and other fitness activities including Spartan races.

“It’s not just about your dentist’s capability and skill, it’s about people; relating to our patients as people first, great service, and promoting their health.” – Laura Nelson



With your membership to Front Office Rocks, you are never alone!
We’re here for you and your team.
Need to talk to us, send us a message or give us a call.



We are wanting to offer some payment plans for our patients.

QUESTION: We are wanting to offer some payment plans for our patients. I am looking more for an agreement that we can have the patient sign. How can we best track these in-house specifically....we are splitting payment up between 2+ payments and we want to have that...

Training Is The Best Investment You Can Make In Your Team

Henry Ford said The only thing worse than training an employee and having them leave is not training the employee and having them stay. The Best Investment You Can Make In Your Practice Is Investing In Your Team. 40% of employees with poor training will leave the...

How can I create more structure and systems in the front office?

Question: There was and is a lack of management and direction in the front office. So I am looking to help them create more structure and be more systematic. How can this be done? Answer: Our team members today are very different than in the past. They are very...

How do I prevent patients from walking in?

Q:  *How to avoid patients walking into the office vs them calling/texting the office to let you know that they have arrived?  A: Make sure when you confirm their appointment you go over the new protocols. It should also be added to any communications - texts, emails...

How many patients do we need to stay healthy and profitable?

Q: How many patients does Front Office Rocks recommend for a healthy 1 doctor & 3 hygienist practice? We currently have 3314 active patients who have been in our office in the past year and a half. The staff has been killing themselves for 2 years so we are...

When should we hire back or replace team members?

Q: When should offices replace team members that have left because of child care, or other obligations, due to the effects of COVID 19 even though production/profits are down?   A:  Add team members as needed.... just like when a practice grows. There is no need...

How Do You Handle Patients with COVID Contact?

Q: We had a patient (nurse ) get very upset . We asked the COVID-19 screening questions when she came in and she answered that she saw a COVID-19 patient yesterday. We told her we couldn’t see her for the prophy until after 14 days or if she tests negative. She thinks...