As the leading authority on virtual dental front office training, Front Office Rocks helps dental professionals who want to be better at what they do gain the training they need through online video courses, live seminars, and coaching.


Front Office Rocks is a Dental Whale® Company.
Dental Whale® offers solutions that simplify the business of dentistry.

Our Mission

Inspire, train and support dental professionals to help them love what they do and provide the best patient experience.



Laura Nelson, BS, MS, FAADOM

Laura has committed years of study to learning how to manage and empower team members and is the founder of Front Office Rocks, the leader in on-demand training for dental practices. Laura witnessed first-hand that continual training was missing in the dental practice and built Front Office Rocks to be a 24/7 virtual resource for dental practices.

With her interactive and innovative approach, Laura has mentored thousands of dentists and dental team members to achieve unprecedented results in growth. She has empowered dentists and office managers to excel at performance-based hiring and loves to share her best-known methods for achieving the ultimate level of customer service in your practice. Laura lives in Coronado, CA with her husband, Chris, and enjoys traveling & exploring new destinations, biking and other fitness activities including Spartan races.

“It’s not just about your dentist’s capability and skill, it’s about people; relating to our patients as people first, great service, and promoting their health.” – Laura Nelson



With your membership to Front Office Rocks, you are never alone!
We’re here for you and your team.
Need to talk to us, send us a message or give us a call.



Pre-Covid Schedule and 6 Months Out

Question: We have added about 4-5 hours per week, per hygienist to fit in urgent patients who missed an appointment while we were closed. I'm wondering if you would recommend that we schedule in 6 months with our pre- COVID 19 schedule, or plan on keeping this...

What should my team do during downtime?

Question: What should I have staff do during this down time? The office is slow staff has done a lot of cleanup of supplies and rooms already. Answer: If your team has opportunities (I don't like using the word down time) available during the day and you feel all...

How to still manage and monitor employees away from the office?

Question:  "I'm an office manager. I want to see if Laura has a suggestion or a way to keep track of staff when the office manager is not on site? How to still manage and monitor away from the office?" Answer: If you have proper systems in place you should be able to...

New Patients During the Pandemic

I understand that right now we are all trying to survive and we are just in the moment trying to push through. We are hoping for things to get back to normal soon! You don't want to change the way we would handle our patients and the care that we provide for them....

How do I collect membership plan fees and keep my books organized?

Question: We have an in-house membership discount plan for patients without insurance where the patient pays $400 per year to get 2 cleanings, exams, etc. and 10% off dental work. We need to create a fee schedule for this plan so our books aren't all out of whack. As...

Help: I’m afraid to ask my employee for feedback

Ask Laura: Help I'm afraid to ask my employee... Help! I am a doctor and I am afraid to ask my employee how she feels about certain things at our office, and with her job honestly, because I am afraid of what she will say.  How do you suggest I have this conversation?...

Part 2: 6 Things To Consider Before Reopening Your Dental Practice

As dentists prepare to reopen their practice, there's going to be challenges. One thing you can control is how you plan to run your schedule. This post is a continuation from last week. If you missed tips 1-3 you can catch them here.  I have outlined 6 things that we...

Post COVID19 Front Desk – What does it look like?

*** Special Edition *** Every week we answer individual questions from offices, but the below answer is a result of multiple offices asking about what a re-open looks like at the front office. Things will not be “typical” in the dental office when we ‘re-open’ our...