As the leading authority on virtual dental front office training, Front Office Rocks helps dental professionals who want to be better at what they do gain the training they need through online video courses, live seminars, and coaching.


Front Office Rocks is a Dental Whale® Company.
Dental Whale® offers solutions that simplify the business of dentistry.

Our Mission

Inspire, train and support dental professionals to help them love what they do and provide the best patient experience.



Laura Nelson, BS, MS, FAADOM

Laura has committed years of study to learning how to manage and empower team members and is the founder of Front Office Rocks, the leader in on-demand training for dental practices. Laura witnessed first-hand that continual training was missing in the dental practice and built Front Office Rocks to be a 24/7 virtual resource for dental practices.

With her interactive and innovative approach, Laura has mentored thousands of dentists and dental team members to achieve unprecedented results in growth. She has empowered dentists and office managers to excel at performance-based hiring and loves to share her best-known methods for achieving the ultimate level of customer service in your practice. Laura lives in Coronado, CA with her husband, Chris, and enjoys traveling & exploring new destinations, biking and other fitness activities including Spartan races.

“It’s not just about your dentist’s capability and skill, it’s about people; relating to our patients as people first, great service, and promoting their health.” – Laura Nelson



With your membership to Front Office Rocks, you are never alone!
We’re here for you and your team.
Need to talk to us, send us a message or give us a call.



How to Explain “Out Of Pocket” & Limited Exams to Patients

Question: How can I explain to patients to pay for their limited exam out of pocket so they don't use up the periodic exam? I would like some tips on how to approach patients when it comes to paying out of pocket. Answer: It is important to know and understand your...

Sending Patient Statements: Tips for Collecting on AR and Balances

How to Send Statements and collect on Patient Balances - Without being the bad guy? In the dental office, we work really hard to do our best to verify patients' benefits. We enter the insurance correctly in the system. We get the most accurate estimate for the...

Do you have scripting to use when rescheduling patients?

Question: Do you have scripting to use when rescheduling patients? ANSWER from Laura Hatch: We are in a weird time where we are having to cancel a weeks worth of scheduled patients or they are cancelling on us, depending on the status of your office.

What Would Laura Do First

What Would Laura Do First? I have been an office manager during the good times and the bad times, and I can tell you that we always come out of it.

How to create amazing newsletters

How to Create Amazing Newsletters! I had a member recently ask me about communication with patients and what we should be communicating in letters and emails. It made me think about the value of sending newsletters to our patients and how important regular communication really is.