As the leading authority on virtual dental front office training, Front Office Rocks helps dental professionals who want to be better at what they do gain the training they need through online video courses, live seminars, and coaching.


Front Office Rocks is a Dental Whale® Company.
Dental Whale® offers solutions that simplify the business of dentistry.

Our Mission

Inspire, train and support dental professionals to help them love what they do and provide the best patient experience.



Laura Nelson, BS, MS, FAADOM

Laura has committed years of study to learning how to manage and empower team members and is the founder of Front Office Rocks, the leader in on-demand training for dental practices. Laura witnessed first-hand that continual training was missing in the dental practice and built Front Office Rocks to be a 24/7 virtual resource for dental practices.

With her interactive and innovative approach, Laura has mentored thousands of dentists and dental team members to achieve unprecedented results in growth. She has empowered dentists and office managers to excel at performance-based hiring and loves to share her best-known methods for achieving the ultimate level of customer service in your practice. Laura lives in Coronado, CA with her husband, Chris, and enjoys traveling & exploring new destinations, biking and other fitness activities including Spartan races.

“It’s not just about your dentist’s capability and skill, it’s about people; relating to our patients as people first, great service, and promoting their health.” – Laura Nelson



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Should I only hire staff with dental experience?

Question: Should I only hire staff with dental experience? ANSWER: We had a question asking about if we need to hire somebody with dental experience or not when hiring for the dental office. This is one of my favorite topics and it is also a reason I founded and started Front Office Rocks.

I have a question regarding being the leader.

QUESTION: I have a question regarding being the leader. You gave an example of washing the dishes if you see there are dishes in the sink. What if you are continually washing the dishes and no one takes the initiative to do the task and it’s a given that “oh you’ll do it. How do you handle that? ANSWER: In one of my training videos here on Front Office Rocks I talk about being a leader in the organization and that you don’t have to have a title after your name to be a leader.

Your Team Cannot Read Your Mind

Your Team Cannot Read Your Mind! People cannot read your mind. No one but you really knows what you are thinking, your hopes, your goals, your ethics, etc., unless you tell them. People can guess or make assumptions about these things, based on observing what you do, but ultimately, they won’t know for sure unless you tell them.

Overcoming the “Buts” in Your Dental Practice

Description: Overcoming the “buts” in your dental practice –- is that really the best reason to reject change? When trying to grow your dental office or your dental team, the only thing standing in your way is the perception of what’s possible.

Should the front desk employees be responsible for marketing the dental practice?

Question: Should the front desk employees be responsible for marketing the dental practice? ANSWER: This is a hard question to answer because marketing can mean many different things depending upon who you ask. Your Front Office Team plays a huge role in converting marketing leads into new patients and encouraging patients to leave reviews and provide referrals.

How can I implement change without rocking the boat?

QUESTION: I bought a practice with existing staff….how can I change things or start implementing new things without rocking the boat or making the existing team feel threatened? ANSWER: We answered a similar question a few weeks ago and you can read it here. Change can make employees feel uncomfortable because it’s unknown and different. If they’ve always done it this way, you’re asking them to change a habit.

How to respond to negativity the right way!

How to respond to negativity the right way. QUESTION: We have an employee that is usually very easy going to work with but the second we give any constructive feedback, she becomes hostile and starts finger pointing at other employees and creating a negativity cycle for days until it blows over.

5 Ways to Bring Out the Best in Your Dental Office Team

5 Ways to Bring Out the Best in Your Dental Office Team! It doesn’t matter whether your office provides the best quality dentistry, has the most high-tech machines, or offers a fancy décor—the most important feature of your dental office…