As the leading authority on virtual dental front office training, Front Office Rocks helps dental professionals who want to be better at what they do gain the training they need through online video courses, live seminars, and coaching.


Front Office Rocks is a Dental Whale® Company.
Dental Whale® offers solutions that simplify the business of dentistry.

Our Mission

Inspire, train and support dental professionals to help them love what they do and provide the best patient experience.



Laura Nelson, BS, MS, FAADOM

Laura has committed years of study to learning how to manage and empower team members and is the founder of Front Office Rocks, the leader in on-demand training for dental practices. Laura witnessed first-hand that continual training was missing in the dental practice and built Front Office Rocks to be a 24/7 virtual resource for dental practices.

With her interactive and innovative approach, Laura has mentored thousands of dentists and dental team members to achieve unprecedented results in growth. She has empowered dentists and office managers to excel at performance-based hiring and loves to share her best-known methods for achieving the ultimate level of customer service in your practice. Laura lives in Coronado, CA with her husband, Chris, and enjoys traveling & exploring new destinations, biking and other fitness activities including Spartan races.

“It’s not just about your dentist’s capability and skill, it’s about people; relating to our patients as people first, great service, and promoting their health.” – Laura Nelson



With your membership to Front Office Rocks, you are never alone!
We’re here for you and your team.
Need to talk to us, send us a message or give us a call.



Help! My staff is defensive whenever I suggest trying something new…

QUESTION: Help! My staff is defensive whenever I suggest trying something new/something else and they’re very hesitant to change. It’s not personal, I just want to see if we can do it better. ANSWER: There’s a correct way to implement change and it should be a positive experience. Sit down with your team and discuss why you’d like to make this change and what your plan is, then open the discussion up to getting the team’s feedback.

10 Tips To Becoming A Respected Leader

10 Tips To Becoming A Respected Leader. Defining what good leadership means is hard. Many times we see that leadership may be put upon someone by giving them a title, but this does not necessarily mean they will be good at it or earn respect from others.

Are You Frustrated and Burned Out As An Office Manager?

Are You Frustrated and Burned Out As An Office Manager? So many dental office managers feel that they are stuck between a rock and a hard place. No matter what they do, they can’t make traction with their doctor, the office or their team.

Making patients comfortable in your practice

Customer service is important in all industries. In dentistry, there is an added issue with our customers, i.e. the issue of fear. Because of the added concern or fear that many people have, we must offer an even higher level of customer service.

7 Keys to Building Your Dental Office Dream Team

Every dentist dreams of having the best dental team. Likewise, every employee hopes that the office they work at will be an amazing office, and every patient wants to find an office that will be the best fit for them.

How to Successfully Implement a Nontraditional Hours Policy

How to Successfully Implement a Nontraditional Hours Policy. Does your office have extended patient hours, split shifts, or weekend hours? (Some quick definitions: “extended hours” refers to hours that fall outside of the normal 8 am to 6 pm range; “split shift” involves having two different shifts working…

Should I sign up with every PPO plan, a few PPO plans or no PPO plan?

Should I sign up with every PPO plan, a few PPO plans or no PPO plan? ANSWER: Deciding on which, if any PPO plans your office should sign up with depends on many factors, such as your demographic, competition, age of your practice, the economy of where you are located and so much more.