Question: Should the front desk employees be responsible for marketing the dental practice?
QUESTION: Should the front desk employees be responsible for marketing the dental practice?
ANSWER: This is a hard question to answer because marketing can mean many different things depending upon who you ask. Your Front Office Team plays a huge role in converting marketing leads into new patients and encouraging patients to leave reviews and provide referrals. Beyond these two areas, your Front Office employees can help post images online and respond to messages on social media, but if they’re not trained in marketing their abilities are limited. Would you ask your cleaning crew to prep your operatories? They could do it – but it may not be right.
To learn more about how to better manage the marketing for your dental practice, watch this training webinar!