Chapter 9: Accountability

Developing sound goals is critical to managing your own and your employees’ performance. Each year you will ask your employees to set goals for the upcoming year/evaluation period.

When you ask your employees to write their goals, teach them to create S.M.A.R.T. goals that support your own goals for the same period.

A S.M.A.R.T. goal is defined as one that is specific, measurable, achievable, results-focused, and time- bound.

Below is a definition of each of the S.M.A.R.T. goal criteria.

Specific

Goals should be simplistically written and clearly define what you are going to do.

Specific is the What, Why, and How of the S.M.A.R.T. model.

Example: By August 1, 2018, implement a new performance management system for staff using clearly defined processes and guidelines so employees and managers can more competently evaluate performance and develop their careers.

Explanation of Example:
“Implement a new performance management system for staff” = what
“using clearly defined processes and guidelines” = how
“so employees and managers can competently evaluate performance and develop their careers = why

Measurable

Goals should be measurable so that you have tangible evidence that you have accomplished the goal.

Usually, the entire goal statement is a measure for the project, but there are usually several short-term or smaller measurements built into the goal.

Example: By August 1, 2018, implement a new performance management system for staff using clearly defined processes and guidelines so employees and managers can more competently evaluate performance and develop their careers.

Explanation of Example:
The essential metric is whether the system is operational by August 1st.

Achievable

Goals should be achievable; they should stretch you slightly, so you feel challenged, but defined well enough so that you can achieve them.

You must possess the appropriate knowledge, skills, and abilities needed to achieve the goal.

You can meet most any goal when you plan your steps wisely and establish a time frame that allows you to carry out those steps. As you carry out the steps, you can achieve goals that may have seemed impossible when you started. On the other hand, if a goal is impossible to achieve, you may not even try to accomplish it.

Achievable goals motivate employees. Impossible goals de-motivate them.

Example: By August 1, 2018, implement a new performance management system for staff using clearly defined processes and guidelines so employees and managers can more competently evaluate performance and develop their careers.

Explanation of Example:
For you to reach this goal, you must have a skill set, in this case – in performance management, that allows you to understand the nature of the goal, and the goal must present a large enough challenge for you to remain interested in and committed to accomplishing it.

Results-focused

Goals should measure outcomes, not activities.

Example: By August 1, 2018, implement a new performance management system for staff using clearly defined processes and guidelines so employees and managers can more competently evaluate performance and develop their careers.

Explanation of Example:
The result of this goal is a process that allows employees and managers to more competently evaluate performance and develop their careers, not the individual activities and actions that occur to make the goal a reality.

Time-bound

Goals should be linked to a time frame that creates a practical sense of urgency, or results in tension between the current reality and the vision of the goal. Without such tension, the goal is unlikely to produce a relevant outcome.

Example: By August 1, 2018, implement a new performance management system for staff using clearly defined processes and guidelines so employees and managers can more competently evaluate performance and develop their careers.

Explanation of Example:
August 1, 2018 provides you with a time-bound deadline.

The concept of writing S.M.A.R.T. goals is very important for accomplishing individual goals, which in turn are linked to practice or office goals. It is also critical for ensuring good communication between employees and supervisors so there are no surprises during annual performance evaluations.