A Resource For Dental Office Managers

Front Office Rocks started as a tool for Laura’s own office when she had to train her team on scheduling, cancellations, no-shows, and office policies. We know and understand your role as an Office Manager because our Founder, Laura Hatch, was one for 20 years. We’ve taken tried and true systems and put them into a format that can standardize customer service and operations in your office.

Get Your Free Copy Of Our “Dirty Dozen” – The Top 12 Challenges and How to Solve Them

Who Is Front Office Rocks? 

Front Office Rocks is the leader in online training for dental teams. Give your team the training they need in a way that makes the most sense for a busy dental practice. Our courses place an emphasis on customer service covering everything from the first phone call through the checkout process and scheduling recare appointments. Train your entire team for less than $5 a day!

How Do We Help YOU Train Your Team?



This is not a teaser video, but one of the first videos in our Receptionist Training Section. Each video is less than 10 minutes and shows a real scenario that your front office team would experience. Watch the video below to see what your team will see.

Each video also includes explanatory text, downloadable documents when applicable, and a short quiz to help you monitor their progress and understanding of the material. Here’s the text we’ve included with the training video: Handling Late Patients. 

“An important part of managing the front desk is confirming dental patient appointments. Although all appointments for the day have been confirmed, inevitably some patients still run late to their dental appointments. As the Receptionist, it is your job to do all that you can to get patients to arrive on time, but when they do run late, you need the ability to handle the situation. This receptionist training video provides suggestions and communication skills to handle the late patient. We can confirm with patients until you are blue in the face and inevitably some patients still run late to their dental appointments. It is the job of the dental receptionist to do all that you can to get the patients to arrive on time but when they do run late, you need to know how to handle that patient. This receptionist training video will give suggestions and some verbal skills to help handle the late patient.”


Our 6 Top Documents for Office Managers

From the morning huddle, to new hires, to job descriptions and so much more. These are some of our top pre-made documents that our dental office managers use. Our documents will help you in your daily office manager duties.

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[mepr-active memberships=”629,630″]  MORNING REVIEW OF SCHEDULE  [/mepr-active] [mepr-show if=”loggedout”] Morning Review of Schedule [/mepr-show]

helps keep the office running smoothly and productively


[mepr-active memberships=”629,630″]  OFFICE POLICIES  [/mepr-active] [mepr-show if=”loggedout”] OFFICE POLICIES [/mepr-show]

From noise levels to time off and ordering supplies – we’ve got a policy for that.

[mepr-active memberships=”629,630″] WEEKLY EXECUTIVE MEETING  [/mepr-active] [mepr-show if=”loggedout”] WEEKLY EXECUTIVE MEETING [/mepr-show]

a guideline and agenda for the weekly executive meeting


[mepr-active memberships=”629,630″]  OFFICE MANAGER CHECKLIST  [/mepr-active] [mepr-show if=”loggedout”] OFFICE MANAGER CHECKLIST [/mepr-show]

monitor the daily, weekly and monthly tasks and responsibilities managed

[mepr-active memberships=”629,630″]  JOB DESCRIPTIONS [/mepr-active] [mepr-show if=”loggedout”] JOB DESCRIPTIONS [/mepr-show]

sample job descriptions to help your hire and build an effective team

[mepr-active memberships=”629,630″]  TRACKING AGAINST GOALS [/mepr-active] [mepr-show if=”loggedout”] TRACKING AGAINST GOALS [/mepr-show]

examples and screen shots illustrating how best to track those goals.

Office Manager Support

We are not here to change what’s working, we’re here to alleviate the burden of having to do it all.

Office managers are the people who receive all patient issue escalations, and manage daily staff issues, and the doctor, who can be the position’s biggest advocate or biggest detriment.

These are only three examples of the challenges that come along with the role dental office manager.

Our documents allow for customization for your office, we have video checklists so you can assign training to each team member, and we have our team available from 8am-8pm EST on live chat to give your answers when they need it most.




We recommend watching all the video modules in each unit, but if your team is in a crisis and needs answers now…

How Can I Improve Scheduling?

For the management team, I would start...

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By examining your current schedule first.  There are so many factors that go into building a great schedule, and so many things that can and do happen on a daily basis to wreak havoc on it.  If your office does not have a scheduling policy in place or good control over your schedule, I suggest training for both! Start by doing a time study to ensure your time slots are accurate. Once you know how long an appointment will take – adjust the appointment slots in your dental office scheduling software. Next, we would recommend watching the basics of how to schedule for production by using the goal tracking sheets.  Have a team huddle regarding the schedule and watch basics of building a productive schedule webinar as a team. Discuss the webinar with your team and identify what type of scheduling issues pertain to your office and create a scheduling policy for those common obstacles.

Whether a patient is scheduled for a filling, a perio procedure, or a crown, the patient’s commitment to getting the work done is based on your recommendation and their trust in you as a dental professional. Or, in some cases, the patient scheduled the work that you recommended just to get out of the office, because they weren’t sure they were really on board with the treatment plan but didn’t want to say so.

We can reduce cancellations by having a game plan. It’s impossible to 100% reduce cancellations. They’re going to happen, but you can reduce them through communication. Find out the real reason why someone is cancelling their appointment. The key is to identify which specific patients are likely to cancel or no-show, so that you can appropriately address it at the right moment, whether that’s in the initial visit, while scheduling maintenance appointments, and when patients call in to ask for schedule changes. By planning ahead and getting your team on the same page about how to handle these common issues, your office will have the upper hand when it comes to reducing the frequency of no-shows and cancelled visits.

It mostly comes down to the patient wasn’t onboard with the treatment or they don’t have the money to pay.  We recorded a webinar on top 10 ways to decrease last minute cancellations and no-shows, because this is such a hot topic in the dental industry.

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For your front office team, we recommend...

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Talking with your team about the importance of the schedule and understanding your scheduling policy. It’s important for your team to understand why certain steps are taken, like confirmation calls and how an appointment is offered – and how they impact the overall schedule as well as how to put blocks in the schedule.

Having a morning huddle every day to get the team on the same page is crucial.  This is the time and place to review things that may present an obstacle. Ensure your team has a block for lunch. Discuss how to handle emergencies and what qualifies as an emergency. Of course you want to get emergency patients into the office and take care of their needs, but you should bring them in at a time that works for your schedule. During the morning huddle, ask the dental assistants to identify the best times to schedule possible emergencies. The key is to keep a list of scheduling issues as they arise so you can identify which need a written policy.

Stop leaving your schedule to chance and start implementing a system that’s going to get  your patients to show up for their appointments. It starts with the how your staff handled the first phone call, how your staff is trained, how the initial consultation was handled, giving your staff a reason behind their actions, and practicing the checkout process.

Identify who your treatment coordinator is and who your financial coordinator is. We understand that not every office has one person that fully handles this role, and this role alone. If your Front Office staff are pulling double duty – these modules will help.

It’s our job to help the patient fully understand the treatment plan, their insurance benefits, and that the office will work with them to maximize those benefits, but that the ultimate goal is to get them and keep them healthy.  And, this comes down to our communication skills, Scheduling Course, Module 3 – How to handle cancellations.

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How Can I Offer Better Customer Service?

For the management team, I would start...

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People don’t like getting dentistry done.  Patient retention and generation is improved in the same way any successful relationship is; by having positive touch points. We are in the business of selling oral health to patients that would rather be anywhere else.  The least we can do is value our patients and offer the best customer service possible.

It starts with the first phone call and how your front office is answering the phones. Are they jumping right to asking for insurance information, or giving out diagnosis and prices over the phone? It’s important your team stops whatever they are doing, takes a breathe, and smiles before picking up the phones. Then build up rapport with the caller and find out their name, what prompted them to call and take great notes. In our office, we hold appointment blocks for new patients so we can appoint in 48 hours. If it’s urgent and their are no appointments left in your schedule – what is your policy? Does your team know how to handle this scenario?

During the morning huddle, your team should go over who is coming in to the office that day along with any notes taken during intake. Are they new to the area? Do they have a husband or children that could become patients? These are all conversation starters for when the patient arrives.

When the patient arrives, stand up and greet them with a smile and handshake. Truly welcome them to your practice. Make conversation with the patient while they waiting to be seen, again a communication policy would be good to have on hand so your team knows how much to say and what’s appropriate to discuss.

Practice patient handoffs as you guide your patient through the appointments.

Watch for body language signals if they seem upset, uncomfortable, or nervous and talk to them about what’s happening or going to happen.

At no point should a patient be left alone to wonder if they’ve been forgotten, or where to go to exit the exam area. If there’s a delay, communicate this to the patient and wait with them.

As much as we would like our patients to judge us just on our clinical knowledge and skill, most of the time patients don’t.  They judge us on our office décor, our smile or lack of smile when they arrive, how we greet them in the lobby, and all the intangible things that make them feel that they either have or have not been well taken care of.  Most of the time, it has very little to do with the dentist and mostly to do with the staff. Because of this, it is important that you are always top-notch.

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For your front office team, we recommend...

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Think about it.  What happens in a dental office?  We put drills and needles in their mouth, and they are going to pay us thousands of dollars for something nobody is going to see—and half the time, it didn’t hurt before you touched them.  On top of that, many front desk teams behave in the same manner as a doctors office: “Sign in, take a seat, and wait to be called back”.

Whether  it’s the receptionist or the dental assistant, it is vital that your team understands what an important role they play with offering each and every patient great customer service.  They are many times one of the first employees the patients meet and most of the time have the most interaction with the patient.  The way they talk with the patient, take care of the patient and make sure they are happy while they are in the dental office, can make such an impact on whether the patient loves your office or not.

If you are concerned your team isn’t offering the best customer service, I would start with making sure you have the right policies in place ( see management response above first) and then watching this webinar together as team: How to Communicate With Dental Patients, followed by Creating The Ultimate New Dental Patient Experience. After you’ve watched the webinar recordings as a team, talk with your employees about what they think can be done differently. By including them on the discussion you are actually getting their buy-in that their voice is important and you value them. When your team is apart of the decision making they feel vested in your business and want to see it succeed. Discussing customer service as a team also gives you, the manager, the opportunity to explain the “Why” behind answering phones quickly, with a smile, and building rapport. Why handoffs are important.

We do not offer scripts. What you see through Front Office Rocks training is an understanding of how to communicate – when you know what to say – it just comes naturally.

These five videos should be a top priority for your team to watch:

How do I find and hire a new staff member for the front office?

We recommend...

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From the management perspective, hiring and retaining great employees key for any dental office. When you approach the hiring process in the right way, you will acquire the right people and see long term retention in your office.

Change your mindset. When it comes to building a great team, the thing that matters most during the hiring process is this: how you prioritize dental experience. Begin to think of dental experience as a bonus, but not a requirement.

Two reasons to prioritize customer service skills, not dental experience, when hiring:

  1. Dental is teachable, but personality is not. When it comes to exceptional customer service—which can make or break a dental practice—it’s nearly impossible to train a new hire to provide great customer service if that person is just not equipped for it or doesn’t have the right personality.
  2. Sometimes dental experience isn’t a good thing. A candidate who has worked in other dental offices isn’t just bringing their knowledge of teeth, dental codes, and scheduling. They are also bringing that previous dentist’s training and culture—which may not be a great fit for YOUR office.

A new team member with an ingrained way of doing things based on their dental experience could actually end up being a liability.

On the other hand, someone with no dental experience who is accustomed to providing fantastic customer service will immediately benefit any dental practice with the right training. It doesn’t take long to get up to speed on dental basics. Meanwhile, the new hire will be providing great customer service that IMMEDIATELY benefits patients and other team members. Use the 12 Steps to Hiring a Rock Star Employees in Your Dental Office as a guide to help you navigate the entire hiring process – from placing the ad to the offer!

Do your research, plan ahead – here are more resources and videos you when hire:

Identify the position you are hiring and review our available job descriptions. Use each of these as a starting point to build your own description for your office or positions in your office.

Remember to customize for your needs and the the culture in your office – set expectations through the job description and begin the hiring process knowing you know how to find the right person.

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General Ask Laura questions from office managers:

I was watching the confirmation call video and you mention RevenueWell, which we also use. My question to you, what is your general opinion regarding automated appointment reminder systems? Is there a danger of relying on these too much? In other words, have these systems replaced phone calls and is there a danger that some offices may rely on them too much?

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Thank you for your questions – I have to tell you that I am so happy that you are watching the videos and learning, I wish more of my doctors were like you.

The first thing to address in answering your questions is the purpose behind a confirmation call, text or email.  The purpose is not to “get the patients butt in the chair” (sorry if that is too blunt, but it is true).  The main reason for this sort of connection with the patient is to get them to actually arrive to their appointment.

Every patient is different.  Some patients write the appointment into their calendar and they will be there – you never have to remind them.  Others, you need to call multiple times, email and text them the day of, to get them to show up.  Therefore, there is not one set way that we should be doing confirmations.  We need to customize these communications for the patients with the understanding that our purpose is to get them to show up to their appointment.

With that being said, yes, I would be concerned about relying too heavily on the use of automated systems too much. I think that having an automated system like Revenuewell is a great supplement to help us get the patients to arrive but needs to be combined with other things (such as phone calls) in order for it to work.

Again, it depends on the patient.  I think that every office should have a set confirmation system in place but it needs to be customized and adapted as needed per patient.

I hope that answers your questions.

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What types of marketing have you found to be effective in attracting new patients? Also, so you have a system to rotate pieces? I saw the accountability for new pt numbers on your goals and would like more information on what you do. Thank you.

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Thank you for the question.  We found that postcards work the best for marketing and we send 3000 a week each and every week.  We have 5 different versions of our cards and we have a mailing list large enough that each house gets one every 5 weeks on average.  Each post card has a little bit different message and picture, though they all have the same look and feel so that those that see each time (hopefully) knows that it comes from the same office.  The idea is repetitively sending them to the houses as it takes most people 3 to 5 times of seeing something before they respond to it.
I also make sure to watch our online reputation on a regular basis too because I feel that people who see anything about or from our office then go online to see what how good our reviews are.  It is important that overall your reviews are good (not every one so don’t stress if you have a one or two bad ones), that there are more than just one or two reviews about your office and that they are somewhat recent.  People want to see what others say about the office to make sure the reviews are good before they pick up the phone to call.
Next, you need to have a half way decent website.  People judge us on the office from that first time they go to the website so you need to have one that gives a good first impression.
Lastly, make sure anyone answering your phones is great at handling new patients calls and fully trained with the videos on Front Office Rocks site in receptionist section :-).  How the calls are handled and really have an effect on the results of your marketing.  It doesn’t matter how much you market, if your staff is not great on the phones, all that money and effort could be wasted.
I hope that this helps and please reach out if you have any more questions ????

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