QUESTION: Should the front desk employees be responsible for marketing the dental practice?

ANSWER: This is a hard question to answer because marketing can mean many different things depending upon who you ask. Your Front Office Team plays a huge role in converting marketing leads into new patients and encouraging patients to leave reviews and provide referrals. Beyond these two areas, your Front Office employees can help post images online and respond to messages on social media, but if they’re not trained in marketing their abilities are limited. Would you ask your cleaning crew to prep your operatories? They could do it – but it may not be right. [mepr-show if=”loggedout”][/mepr-show] [mepr-active memberships=”629,630,37388,37393,37672,37676,37670,37668,37674,44674,232156″ ifallowed=”show” unauth=”message” unauth_message=”Answer hidden, please login or purchase a membership to view.”] Most dental offices want more new patients, but they don’t know how to get them. For many offices, the big questions are, “What marketing works?” “How much should we spend on marketing?” and “How do we know which marketing to trust?”

Because the marketing process can be confusing, and because most offices do marketing as an afterthought due to the fact that they must address more urgent tasks (such as running a business and treating patients), one of three things will likely happen:

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To learn more about how to better manage the marketing for your dental practice, watch this training webinar!