Question: What types of marketing have you found to be effective in attracting new patients?
Also, so you have a system to rotate pieces? I saw the accountability for new pt numbers on your goals and would like more information on what you do. Thank you.
ANSWER: Thank you for the question. We found that postcards work the best for marketing and we send 3000 a week each and every week. We have 5 different versions of our cards and we have a mailing list large enough that each house gets one every 5 weeks on average.[mepr-show if=”loggedout”][/mepr-show] [mepr-active memberships=”629,630,37388,37393,37672,37676,37670,37668,37674,44674,232156″ ifallowed=”show” unauth=”message” unauth_message=”Answer hidden, please login or purchase a membership to view.”] Each post card has a little bit different message and picture, though they all have the same look and feel so that those that see each time (hopefully) knows that it comes from the same office. The idea is repetitively sending them to the houses as it takes most people 3 to 5 times of seeing something before they respond to it.
I also make sure to watch our online reputation on a regular basis too because I feel that people who see anything about or from our office then go online to see what how good our reviews are. It is important that overall your reviews are good (not every one so don’t stress if you have a one or two bad ones), that there are more than just one or two reviews about your office and that they are somewhat recent. People want to see what others say about the office to make sure the reviews are good before they pick up the phone to call.
Next, you need to have a half way decent website. People judge us on the office from that first time they go to the website so you need to have one that gives a good first impression.
Lastly, make sure anyone answering your phones is great at handling new patients calls and fully trained with the videos on Front Office Rocks site in the receptionist section. How the calls are handled and really have an effect on the results of your marketing. It doesn’t matter how much you market, if your staff is not great on the phones, all that money and effort could be wasted.
I hope that this helps and please reach out if you have any more questions.[/mepr-active]