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A Guide to Smooth Sailing: Why Your Dental Practice is Leaking Money and Losing Patients

Can you guess what one thing patients always tend to complain about as a dental practice grows?

As published in Dentistry IQ

Here’s the answer, in my experience. When the patient first started going to this dentist, the practice felt like family—welcoming, personal, and customized attention. But as the practice grew, the patient started feeling more like a number.

This situation happens a lot in growing businesses. Initially, they have the time and focus to care about and spend time with their clients in a one-on-one fashion, and that individual attention becomes one of the defining elements of the service they are providing. As the business grows, the expectations inevitably shift to focusing more on numbers. In exchange, sometimes the focus on the client (or patient, in our case) then decreases. Naturally, no business owner is able to provide the same type of individual client focus when the quantity of clients has significantly increased. There is a delicate balance that an organization has to find between making sure the clients feel that they are getting treated with care and concern, and making sure that the business is being run effectively for long-term growth in order to take on more clients—without losing patients along the way.

Read the rest of the article here

Laura Nelson

Laura Nelson, BS, MS, FAADOM is the founder and driving force behind Front Office Rocks, and the leading provider of on-demand virtual training and resources for dental practices.