How to create amazing newsletters

I had a member recently ask me about communication with patients and what we should be communicating in letters and emails. It made me think about the value of sending newsletters to our patients and how important regular communication really is.

Our patients come into the practice once every four or six months, sometimes once a year, sometimes only once every two years depending on the health of the patient. In the time between when they come in or when they are not in our practice, they are not thinking about us. They are not thinking, “Oh my gosh, my dentist is so great and I love my dentist” and that they should be referring their friends to the office – they are NOT thinking about us! It is our job to make sure that we are reminding them how amazing we are, any chance we get.

The number one complaint I hear from patients is that they used to feel like family when they came into the practice but our practice has grown and now they feel like a number. We need to make sure we are doing everything possible to not let our patients feel that way.

Newsletters are a great opportunity to keep our patients informed and to remind them how awesome we are during that time between their visit!