by Front Office Rocks | Nov 15, 2018 | Dental Marketing, Interviews & Podcasts, News, Referrals
Case Acceptance Begins Before You Schedule the Dental Patient. Patients start to formulate an opinion about your practice before they ever pick up the phone to schedule with you. What patients see and hear about your office (from other people, from your advertising,...
by Laura Hatch | Mar 14, 2018 | Dental Marketing, News
Most dental offices want more new patients, but they don’t know how to get them. For many offices, the big questions are, “What marketing works?” “How much should we spend on marketing?” and “How do we know which marketing to trust?” Because the marketing process can...
by Laura Hatch | Aug 23, 2017 | Dental Marketing, News
There is a special relationship between general and specialty dentistry. In many cases, specialists depend heavily on the referrals they receive from general dentists and it makes sense that they spend a significant amount of time and thought trying to figure out how...
by Laura Hatch | Aug 17, 2017 | Dental Marketing, New Dental Patients, News
This may get me in trouble with the marketing gurus I know and respect. For that, I am sorry (sort of). I think any dental office that focuses their attention on social media to get new patients will be sorely disappointed. Before the marketing masterminds get too...
by Laura Hatch | Mar 9, 2017 | Dental Marketing, News
Let me begin by saying I am not an online or marketing guru. I know many amazing marketing professionals in our industry that I would happily recommend when it comes to the latest and the greatest about managing your online reputation and how to handle negative...
by Laura Hatch | Sep 22, 2016 | Dental Marketing, New Dental Patients, News
Okay, humor me for just a moment. Right now, let’s forget about running a dental office. Instead, imagine yourself in any of the scenarios described here. Scenario 1 You walk into a medical office. As you’re standing at the front desk, you can clearly see two...
by Laura Hatch | Sep 16, 2016 | Dental Marketing, News, Referrals
If your office is offering the best dental care and amazing customer service, then you are hearing compliments from your patients each and every day. The question is, are you making the most of those compliments? Many times, offices miss the opportunity to turn a...
