by Laura Hatch | Mar 14, 2018 | Dental Marketing
Most dental offices want more new patients, but they don’t know how to get them. For many offices, the big questions are, “What marketing works?” “How much should we spend on marketing?” and “How do we know which marketing to trust?” Because the marketing process can...
by Front Office Rocks | Feb 7, 2018 | Dental Marketing
Is Your Dental Office Easily Found or Are You Hiding in Plain Sight? I am not a marketing specialist, but I know how to market a dental office and people can’t consider your product if they can’t find you. It is that simple. But, wait – it’s simple, but there’s more....
by Laura Hatch | Aug 23, 2017 | Dental Marketing
There is a special relationship between general and specialty dentistry. In many cases, specialists depend heavily on the referrals they receive from general dentists and it makes sense that they spend a significant amount of time and thought trying to figure out how...
by Laura Hatch | Aug 17, 2017 | Dental Marketing
This may get me in trouble with the marketing gurus I know and respect. For that, I am sorry (sort of). I think any dental office that focuses their attention on social media to get new patients will be sorely disappointed. Before the marketing masterminds get too...
by Laura Hatch | Mar 9, 2017 | Dental Marketing
Let me begin by saying I am not an online or marketing guru. I know many amazing marketing professionals in our industry that I would happily recommend when it comes to the latest and the greatest about managing your online reputation and how to handle negative...
