Can a Specialty Dentist Stand Out?

There is a special relationship between general and specialty dentistry. In many cases, specialists depend heavily on the referrals they receive from general dentists and it makes sense that they spend a significant amount of time and thought trying to figure out how...

Will Social Media Get Your Office New Patients? No!

This may get me in trouble with the marketing gurus I know and respect. For that, I am sorry (sort of). I think any dental office that focuses their attention on social media to get new patients will be sorely disappointed. Before the marketing masterminds get too...

Do What Makes Sense, Not Just “The Way We Have Always Done It”

I spend a lot of time in dental offices, observing the day-to-day systems that they use. Frankly, I see a lot of systems, policies, and office flow that don’t make much sense. Let me give you some real-life examples that I have actually observed: Answering the phones...